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Learning to Advocate for Children and Families Ep. 1

February 27 @ 12:00 pm - 1:00 pm EST

Ad vo cate (noun): a person who publicly supports or recommends a particular cause or policy.


When influencing the halls of power, whether in your town, your state capitol, or Washington, DC, advocacy makes a difference. In this free webinar series, participants learn skills to be an effective advocate for issues they care about and be engaged and informed members of their communities. From strategies for organizing stakeholders to methods for communicating your priorities, this series explores everything you need to make an impact on the issues most important to you.

All webinars are one hour long and have live Spanish translation and closed captioning available.

This series will be facilitated by Catriona Macdonald, MPP, President, Linchpin Strategies, LLC.

Episode I: The Foundations of Effective Advocacy

Tuesday, February 27, 2024, at 12 PM ET / 9 AM PT

This webinar provides an overview of the nuts and bolts of advocacy, including:

  • How to find, learn about, and contact your elected officials
  • How to frame an issue so elected officials respond
  • Ways to elevate your voice through working with (or creating!) coalitions engaged in your issues
  • Strategies and methods for keeping your issue front and center

Facilitated by:  

Catriona MacDonald headshot

Catriona Macdonald, MPP,  President, Linchpin Strategies, LLC

Catriona Macdonald leads Linchpin Strategies, LLC, where she assists non-profit organizations in the areas of health, education, and disability in communicating their priorities and needs to audiences at all levels of government. Since founding Linchpin Strategies in 2004, Catriona has led successful efforts to establish new medical research funds; protect small business opportunities from federal agency overreach and multi-million dollar competitors; and secure increases of more than $4 billion for early childhood education.

Catriona’s experience on Capitol Hill includes working for Senator Edward Kennedy on the Senate Labor Committee; staffing domestic social issues and appropriations for Congressman Steny Hoyer; and serving as the Legislative Director for Congresswoman Rosa DeLauro, the Ranking Member of the House Appropriations Committee. Catriona’s experience in the executive branch includes working as a budget and policy analyst in the Office of the Assistant Secretary for Management and Budget at the US Department of Health and Human Services. She received her B.S. in Foreign Service from Georgetown University and a Master’s in Public Policy from the Harvard University Kennedy School of Government.

At a Glance

February 27 @ 12:00 pm - 1:00 pm EST

Cost: $FREE