When influencing the halls of power, whether those halls are in your town hall, your state capitol, or Washington, DC, advocacy makes a difference. In this free webinar series, you’ll learn skills to be an effective advocate for issues that you care about to help you play a meaningful role as a coalition member, grassroots organizer, and leader. From strategies for organizing like-minded people to methods for communicating messages to a variety of issue stakeholders, this series will teach you everything you need to start making an impact on matters most important to you. Join us today and become a voice for your community’s tomorrow.
All webinars are one-hour long and have live Spanish translation and closed captioning available.
This series is being facilitated by Catriona Macdonald, MPP, President, Linchpin Strategies, LLC.
Episode III: It Takes a Village
Tuesday, November 15, 2022, at 12 PM EST / 9 AM PST
This webinar explores the strategies and methods for implementing an advocacy plan and being the most effective advocate you can be. In this webinar, you’ll learn:
- Strategies for finding and recruiting others in your community to join you as advocates
- Ways to spread your message through social media channels and the press
- How to understand the influence and impact of unexpected advocates
- The roles of community leaders and influencers
- Ways to leverage voting cycles and elections to deepen your impact
Catriona Macdonald leads Linchpin Strategies, LLC, where she assists organizations in the areas of health, education, and disability in communicating their priorities and needs to audiences at all levels of government. Since founding Linchpin Strategies in 2004, Catriona has led successful efforts to establish new medical research funds, protect small business opportunities from federal agency overreach and multi-million dollar competitors, and secure increases of more than $4 billion for early childhood education.
Catriona’s experience on Capitol Hill includes working for Senator Edward Kennedy on the Senate Labor Committee; staffing domestic social issues and appropriations for Congressman Steny Hoyer, the current House Majority Leader; and serving as the Legislative Director for Congresswoman Rosa DeLauro, the current Chair of the House Appropriations Committee. Catriona’s experience in the executive branch includes working as a budget and policy analyst in the Office of the Assistant Secretary for Management and Budget at the US Department of Health and Human Services. She received her B.S. in Foreign Service from Georgetown University and a Master’s in Public Policy from the Harvard University Kennedy School of Government.